Coach Richard
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My coffee shop epiphany

My coffee shop epiphany

I Watched a guy spend 10 minutes deciding between two phone cases yesterday. One was $12. The other was $15. He kept picking them up. Putting them down. Checking reviews on his phone. Asking the sales guy questions. Finally picked the $12 one. Then immediately walked next door to Starbucks

By Coach Richard 24 Dec 2025
What "ChatGPT" users don't know...

What "ChatGPT" users don't know...

Here's the thing about AI tools nobody's talking about: While everyone and their grandmother is buying ChatGPT subscriptions at $20/month (that's $240/year, btw)... Smart people are quietly scooping up lifetime deals on AI tools for a fraction of that. I'm

By Coach Richard 23 Dec 2025
The "AI gold rush" email you almost missed

The "AI gold rush" email you almost missed

Here's the thing about AI tools nobody's talking about: While everyone and their grandmother is buying ChatGPT subscriptions at $20/month (that's $240/year, btw)... Smart people are quietly scooping up lifetime deals on AI tools for a fraction of that. I'm

By Coach Richard 22 Dec 2025
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Coach Richard

Thoughts, stories and ideas.