ChatGPT doesn't know why “this sentence" makes you want to buy
I'm going to show you two sentences.
❌ Sentence 1: "Our course will teach you proven strategies to grow your online business."
✅ Sentence 2: "While your competitors are still figuring out how to get their first sale, you'll already have a system that's bringing in consistent revenue."
Both sentences say basically the same thing. But one makes you lean forward and want to know more. The other makes you tune out.
The difference is psychology.
↪️ Click to see how psychology changes everything
The first sentence is a pattern. It's generic. ChatGPT could write a thousand variations and they'd all be equally forgettable.
The second sentence uses a specific psychological framework.
It creates separation between the reader and their competitors.
It implies urgency without saying "act now."
It positions the outcome as inevitable instead of possible.
That's something you can't get from feeding an AI random internet content.
↪️ See the 20 legendary frameworks EmailWritr uses
Most AI-generated emails will say something like: "Limited time offer - don't miss out!" That's a pattern everyone knows.
And because everyone knows it, it doesn't work anymore.
But if you study how Ben Settle creates urgency, you'll learn that real urgency comes from creating legitimate scarcity and making people understand what they're actually missing.
This is why the Jasper story matters so much... (the one that they hired us to write a email for promoting their product)
When it was time to actually generate revenue, they hired human copywriters who understand frameworks, instead of using AI that understands patterns.
↪️ Get access to frameworks, not patterns - click here
EmailWritr bridges that gap. It's not just another AI tool.
It's a trained system that uses the actual psychological frameworks legendary copywriters have proven work.
Talk tomorrow
Coach Richard
P.S. - This email follows psychological frameworks instead of patterns.
↪️ Click to get the same frameworks
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